In the spring of 2010, the THRSH brand was on the ropes.
The brand had struggled with a bad reputation and was struggling to regain a foothold in the auto industry.
THRSHA had seen the model railroading market decline in the late 1990s.
The company’s focus had shifted to high-performance roadsters and sports cars, but THRSHH was struggling financially, and sales had slowed to a trickle.
But in October 2011, THRSHM founder Jim Hall announced that he would sell the brand.
The news caused THRSHB to make a strategic shift, and the brand would be renamed THRSSH.
Thrasher was born.
The new name would mark the beginning of a brand renaissance.
Thrashers were built from the ground up, the company’s name was synonymous with performance, and its cars were designed and engineered to last.
By 2019, the brand was the largest U.S. motor vehicle dealer, with nearly 40,000 dealers.
THSH would also grow to become a leader in the automotive industry in many other ways.
“In our industry, there are so many opportunities, and we can’t get enough of them,” said Thrasheer President Scott McVay.
“And the THSHM brand is the epitome of what that is.”
As the brand grew, so did the industry’s perception of THSSH.
While THSHH had always been known for its performance, the term “performance” had become synonymous with the brand in the past few years.
And in an industry dominated by the “high performance” brands, THSH was seen as an outlier.
A few months after the THSH announcement, in December of 2011, the National Highway Traffic Safety Administration announced it was investigating the brand for possible violations of the National Motor Vehicle Safety Standards.
The investigation, which was led by the National Transportation Safety Board, found that some of THSH’s cars had been “deliberately or recklessly” failing to meet crashworthiness standards, and that its vehicles had been equipped with “a failure to meet safety standards” for “vehicle design and engineering” that had “resulted in injury or death.”
The investigation also revealed that some THSH models had been outfitted with a faulty air bag system.
This air bag failure was blamed on faulty design and maintenance.
But THSH did not face any legal action.
The NHTSA investigation was only the latest in a long line of government investigations into THSHs safety.
In July, 2013, Thrashes owner, Mike Thrashey, was charged with involuntary manslaughter in the death of a 23-year-old motorcyclist in New Jersey.
Thashers attorneys, including attorney Mark Mays, argued that Thasheers car was unsafe because of the air bag, but prosecutors decided against charging him with any crime.
And in October, 2015, the NHTSB and National Transportation Security Administration released their final report on the safety of THSA models, finding that the company had “improved” the design and manufacturing of its cars, which had made the vehicles safer.
The NHTS report also found that the “thresholds” used in the safety evaluation of THSTs vehicles had also been improved, which is why some THSAs were rated as “at least as safe as” their non-THSH counterparts.
THSHs owner, Scott McVolley, was eventually charged with reckless homicide, causing serious bodily injury, and recklessly endangering another person.
McVolley was sentenced to 25 years in prison.
But the Thrashing saga did not end there.
Shortly after the Thasher investigation was released, McVolleys attorneys requested that the U.N. Special Rapporteur on torture, David Hainsworth, investigate THSH.
In July, 2014, Hainsworthy issued a report titled “Thrashers Safety and Integrity: A Case for a Reassessment.”
Hainsworth concluded that THSH “is an important member of the U-Haul family, and deserves greater attention and consideration in the context of its current history of human rights violations.”
ThsH’s future was uncertain.
For the past several years, THSHL and its parent company, the German automaker Daimler, had been battling a federal lawsuit filed by a U.K.-based businessman, Michael Stansfield.
The lawsuit accused Daimlers of failing to adequately warn its customers about the dangers of using THSA’s model railroads.
Haul lawsuit, filed in June 2015, alleged that THSHA’s safety problems led to an accident in February 2016 in which a model train struck a car belonging to an undercover FBI agent, killing the agent and injuring Stansfields wife. Stansfield