The billboard industry is about to become much more profitable, thanks to the introduction of a new rule in Texas that mandates companies to pay the state $20,000 for every billboard it puts up.
The rule, which was announced Thursday by the Texas Department of Transportation, is one of several in the country that requires companies to provide the state with revenue from billboard ads that it sells in exchange for the right to set up shop on a highway.
The new rule will apply to the entire state of Texas.
The Texas rule comes as the state has seen a surge in traffic, particularly on major highways.
The rules also have made it harder for some of the country’s biggest billboards to be built in the state.
The new rule would limit the number of billboards that could be built on a single highway, and prohibit a company from building a billboard on a major intersection.